Ownership & approvals

We don't want to be a place where everything has to funnel through a single person or group, but it's also important we maintain consistency as we grow. We try to make this easy with the #design-review channel.

What needs designer approval

Not everything needs sign-off. Here's a rough guide:

| Asset type | Approval needed? | | ------------------------------------------------------------ | --------------------------------------------------------- | | New illustration or hedgehog | Yes – submit a request | | Conference booth design | Yes | | Print materials (going to a vendor) | Yes, before print | | Merch design | Handled by Team Graphics | | Partnerships or third-party co-branding | Yes | | Major website changes outside of the handbook, docs, or articles | Yes | | Social media graphics (simple) | Recommended if it's a significant post, otherwise no | | Blog post, changelog, tweet | No – but self-check against this guide | | Product UI copy, tooltips, empty states | No – but read out loud before shipping |

When in doubt, ask in the #design-review Slack channel. Lottie and Cory are, for now, the only people who can approve work or otherwise.

Who owns what

• – Website, copy, major design decisions, motion work for web.
• – Graphics, artwork, merch, anything illustrated, motion work for video.
• – Blog, email copy, messaging guidelines, social presence.
• – Email copy, external partnerships, influencers.
• – Video production, editing.
• – In-person events, PostHog speaking engagements, meetups.
• – Docs, obviously.
• Everyone – Handbook updates.

Graphics team responsibilities

This is who owns what on #team-graphics:

• Illustration (Heidi) – Newsletter and blog images, email artwork, hedgehog illustrations (used across the website, events, etc.), animating hogs, team crests, and merch design.
• Graphic design (Lottie) – Website art (e.g. icons, backgrounds), paid ads, billboards and OOH, event graphics, and doing more weird. Also owns YouTube thumbnails and video assets temporarily, until the rebrand is done (then → Daniel).
• Production design (Daniel) – Design ops (cleaning up and componentizing Figma), social media (repurposing existing assets only, no net new), merch file formatting, event flyers (soon to be self-serve on the web), and moving off Pitch and into Figma Slides.