PostHog Handbook Library / Marketing

818 words. Estimated reading time: 4 min.

# Who can help me?

If you have a general marketing question, go to `#group-marketing-and-content` in Slack.

If you need help with the website, go to `#posthogdotcom`.

Product marketer (PMM) and product manager (PM) assignments

We generally only have product marketers on teams that _already_ have a product manager. Products without a product manager a) are usually too early for marketing to get involved, and b) distract engineers as they need to spend time briefing the product marketer, vs. shipping more stuff. Product managers help teams figure out what to build and how much to charge for it, product marketers then help you get as many users as possible.

We only add a dedicated product marketer when it becomes painful not to have one. Until then, the existing team supports newer products on the side, so we don't hire ahead of need or bloat the team. Ongoing marketing for a tool beyond its initial launch is covered by the individual PMM in the context of their product – e.g. Joe covers how you can create Experiments using the PostHog MCP.

| Product | PM | PMM | Blitzscale | | ------------------- | ------ | ------ | ---------- | | Context warehouse | Anna | Lizzie | Raquel | | PostHog Desktop | Annika | Cleo | Raquel | | PostHog Slack | Annika | Cleo → new hire | Raquel | | PostHog Web | Annika | Sara | Raquel | | PostHog Research | n/a | Joe | James H | | PostHog MCP | n/a | Joe | Raquel | | PostHog CLI | Unassigned | Unassigned | Raquel |

Cross-functional areas

These are some other areas that PMMs own outside of specific products.

- Research – Joe
- Incident comms – distributed, ask in `#team-marketing` if you need help
- Lifecycle (i.e. email) & aligning with eng – Joe
- Initial small launches for new tools – Joe
- Startups & partnerships – Joe

<summary>I need a product marketer, but my team hasn't been assigned one</summary>

Just ask in #team-marketing in Slack and tag Joe Martin.

<summary>I'm interested in running, attending, or speaking at an event</summary>

You should speak to , our resident party planners. Read the events strategy handbook for more.

<summary>I want to launch my product out of beta</summary>

Speak to and read about product launches.

<summary>I need help with documentation</summary>

Your main contact is the , but please read the docs ownership handbook to understand how best to work with them.

If you just need someone to review something, tag `Team Wizard & Docs` in GitHub.

<summary>Someone wants to write a guest post / is requesting a backlink etc.</summary>

Unless it's someone huge and important with a real audience, "Mark as spam" and "Move to bin".

<summary>Someone wants to partner with us</summary>

Refer them to our partnerships waitlist and let know.

<summary>Someone wants us to sponsor them</summary>

If it's an influencer, newsletter or podcast, refer them to Adlet Smykov.

If it's an event, speak to .

<summary>I want to create a video, or have a video idea we should try...</summary>

To start with, post ideas in the `#content-and-video-ideas` Slack channel. Alex van Leeuwen and Jordo Dibb on the content team are your main points of contact here.

Please also read How we do video at PostHog. We're still figuring things out, though, so very interested in suggestions.

If your idea is for PostHog Stories (HogTok), hit up Edwin Lim as well.

<summary>A customer is interested in doing a case study with us</summary>

Speak to Joe Martin, Cleo Lant, or Sara Miteva.

<summary>A customer has an issue with merch</summary>

Please share in the #merch channel. Kendal Hall owns fulfillment issues. Lottie Coxon owns merch design and creation. Cory Watilo and Eli Kinsey own the storefront.

<summary>I have a question / problem / suggestion for the website</summary>

The website is owned by Cory Watilo and Eli Kinsey. Generally, the best place to ask is the `#posthogdotcom` Slack channel.

For larger pieces of work — a new product page, a significant copy overhaul — read Working with the website team for the process to follow.

<summary>Hey, can we run some paid ads for my product?</summary>

We probably are already, but if you have something specific in mind, ask in the `#team-demand-gen` Slack channel.

<summary>I need a new hedgehog design, illustration, or other art asset.</summary>

Read art and branding requests first!

<summary>I need a font, logo, etc.</summary>

See Logos, brand, hedgehogs

<summary>A journalist has contacted me</summary>

Direct them to press@posthog.com, where one of Joe, James, Charles, or Tim can respond. They're the only people who should speak to press. See: Press & PR

Canonical URL: https://posthog.com/handbook/marketing/ownership

GitHub source: contents/handbook/marketing/ownership.md

Content hash: `f8975df325857723`

Static reader notes

- `MDX_COMPONENT_STATIC_ADAPTER`: Adapted interactive MDX components for static reading: SmallTeam, TeamMember.