PostHog Handbook Library / Company

665 words. Estimated reading time: 3 min.

# Do more weird

For some (all?) at PostHog, do more weird isn't just a benign corporate value - it's a way of life. A craft, to be honed. This page will help you navigate do more weird at PostHog so that you too may do... weird things.

### What do more weird is

PostHog's competition for attention is not with other boring B2B SaaS companies - it's with the internet as a whole. Memes. TikTok. HackerNews. We bring a consumer mindset to a B2B context.

Things to bear in mind:

- It's a numbers game. Expect 95% ideas to go nowhere. And if you try them, only some will really take off. That's ok!
- We're trying to drive overall awareness of PostHog as a brand with the people we care about, aka _product engineers at high growth companies_. We are not trying to get people to sign up to PostHog.
- Be genuinely entertaining - create something that you would enthusiastically share with friends.

Weird ideas are fragile, so the most important feedback you can give if you see a weird idea is 'do I think this is a good idea' not 'can we do it'.

#### Examples of doing more weird

- DeskHog, an open source developer toy.
- Bringing a hot dog cart to a conference
- Putting who's your dadd-ai on the side of SF buses
- "When life gives you lemons" billboard / campaign
- Creating James Hawkins action figures and filming an ad for them
- Creating a fake boardroom along with fake board meeting for another conference
- Putting the HackerNews feed into the Wizard
- Making PostHog Desktop say "meep"
- DPA generator with fairy tale, Taylor Swift, and Gen Z slang versions
- Having a feet pics page (which ranked on Google for "feet pics" for a while)
- Hedgehog Mode and accompanying documentary

Image: Bus ad

Image: Website redesign

Image: Hedgehog Mode

Image: DeskHog

Image: Candle

Image: Pip-Boy

### What do more weird isn’t

Weirdness isn't _purely_ vibes based - it has to be good and vaguely relevant to our users.

Some of the pitfalls we've learned to avoid:

- _Corporate try hard_ - aka 'how do you do fellow kids' energy. We know it when we see it. If you wouldn't genuinely enjoy and enthusiastically recommend it to your friends, our audience won't either.
- _"Marketing/Website team do some work"_ - it's fine if you have an idea that you want someone else to execute, but others teams are busy (and have a bunch of weird ideas of their own).
- _In jokes_ - the thing has to be weird/entertaining/funny to people who don't work at PostHog. Describe the thing to a friend/partner/stranger - do they chuckle?
- _Spending money for the sake of it_ - we are willing to spend money on weird, but just spending money and then doing nothing doesn't work. There needs to be follow through.

#### Weirdness is relative

Sometimes the thing just isn't _that_ weird, but that may still be ok depending on the context. For example, transparent pricing is weird in the context of how we bill customers, but it wouldn't make sense to do something truly weird like bartering grain for PostHog credit or something.

On the other hand, the bar for weirdness in a marketing campaign is extremely high, because the world is full of marketing teams trying to do the same thing. A wry smile in response to the idea will not cut it.

### Got a weird idea?

Depending on the idea, you have a couple of options:

- Just do it. Usually best for things you can ship yourself - you're the driver after all. We have a budget
- Post it in `#do-more-weird` and see if others want to get involved.
- Whether it goes well or not, post the results in `#do-more-weird` so we can learn from it.

#### Making bigger weird happen

Sometimes weird ideas take a lot of money and/or people's time. We have a monthly do more weird marketing budget that we can put towards such things. Lottie and Charles, together with the Council of Weird, meet monthly to pull from the frozen locker of weird things to see what we want to invest in next.

Canonical URL: https://posthog.com/handbook/company/do-more-weird

GitHub source: contents/handbook/company/do-more-weird.mdx

Content hash: `b41b97626ffe8bf6`

Static reader notes

- `MDX_COMPONENT_STATIC_ADAPTER`: Adapted interactive MDX components for static reading: ImageSlider.