PostHog Handbook Library / Content

587 words. Estimated reading time: 3 min.

# LinkedIn

Yes, I realize LinkedIn has a bad reputation, but it’s a popular channel with our ICP, important for recruiting, and our posts often do well there. We're posting more there, so here's what we've learned about doing it well so far.

### Advice on LinkedInposting

- The hook is everything. Get people to click “show more.” What works:
- Money - “We spend $X and here are the best things we learned”
- Dilemma - “What would you choose X or Y?”
- Provocative statements - “Collaboration sucks”
- Transformation stories, before and after - “This product helped us go from X to Y”
- Data reveals - “PostHog has seen an ~8x increase in traffic from ChatGPT in the last year”
- Resource lists - “Here are the 10 best posts on X”
- Takeaways - “After weeks of researching X, I’ve published Y deepdive. Here are Z interesting things I learned a long the way.”
- Work - “I wrote a 2000-word long article on how AI impacts performance of software and systems.”
- Use lists and numbers.

- Be specific with numbers. Say “$8,500” not “around 8k.” This feels more credible, like you aren’t making it up.

- Ask yourself if there’s a story or anecdote you can use to make this real.

- Be useful. Write the posts you want to read.

- To drive clicks to links, either either say “link in comments” and add it to the post ~6 hours later or include an image in your post. The algorithm hates direct posts to links.

- A great graphic goes a lot way. “Zero-click” content like ByteByteGo gets thousands of likes with basically just a graphic. Information does better than memes.

- Add a question at the end to get comments. People want to respond. Comments boost posts in the algorithm, often more than shares do.

- Commenting on popular posts works, comments can get 30k+ impressions.

- Posting time doesn’t matter to going viral.

- Posting daily beats 1-2x/week “perfect” posts. A lot won’t hit, but this will more than pay off for the ones that do.

- If you are posting a changelog update, you can create nice images when clicking Add entry in the changelog. It's under the Social sharing header.

> Thank you to Lucas Faria for many of these tips.

### Boosting posts from the PostHog brand account

If you post PostHog-related content to LinkedIn more than once per week and aren't scheduling it in advance, please:

- Ask Liam Graham to add you as a content admin to the PostHog LinkedIn page if you aren't already.
- Immediately after posting, switch your profile to the PostHog page and:
- React (like, love, insightful, etc.)
- Repost (the regular "Instantly bring [your] post to others' feeds" option)

The first couple of hours of a LinkedIn post are critical algorithmically, so sharing from the company page early helps maximize reach.

If you _are_ scheduling content, aim to engage from the brand account within ~an hour of the post going live (e.g. liking comments, adding the supporting article link as a comment). Liam will cover this when possible, but morning GMT posts may fall outside PST working hours.

### LinkedIn posters and their newsletters

A primary way we use LinkedIn is to promote our newsletter, so here are some examples of people doing the same:

- Gergely Orosz - The Pragmatic Engineer

- Tom Orbach - Marketing Ideas

- Lenny Rachitsky - Lenny’s Newsletter

- Alex Xu - ByteByteGo

- Aakash Gupta - Product Growth

- Ben Lang - Next Play

- Paweł Huryn - The Product Compass

- Luca Rossi - Refactoring

- Jordan Cutler - High Growth Engineer

- Alexandre Zajac - Hungry Minds

- Gregor Ojstersek - Engineering Leadership

- Neo Kim - System Design Newsletter

- Ashish Pratap Singh - Algomaster

Canonical URL: https://posthog.com/handbook/content/linkedin

GitHub source: contents/handbook/content/linkedin.md

Content hash: `a2cf000e6a93cc91`

Static reader notes

- `MDX_COMPONENT_STATIC_ADAPTER`: Adapted interactive MDX components for static reading: TeamMember.