PostHog Handbook Library / Marketing

827 words. Estimated reading time: 4 min.

# Sponsorship

We do three types of sponsorships - commercial, charitable, and open source.

Measuring attribution directly is basically impossible with sponsorship activities, so we try hard to make sure we are targeting the right channels by validating opportunities properly first. We like to make sure their target audience is in our ICP and test with smaller amounts when possible.

### Commercial sponsorship

Although we've done a variety of commercial sponsorships, including newsletter ads, podcasts, and billboards, we're mostly focused on sponsoring influencers to drive awareness and signups to PostHog.

We track these sponsorships in our marketing budget and spending spreadsheet.

Ian Vanagas has the contacts for these people if you want them.

#### Influencers

See influencers.

#### Podcasts

We've sponsored podcasts one-off in the past, but have no plans to do them again at the moment. They include:

- Lenny's Podcast
- Data Engineering podcast

#### Newsletter ads

We sponsored a variety of newsletters to drive subscriptions for our newsletter, Product for Engineers, but have put that on pause as we revaluate the quality of the subscriptions we're getting.

### Charitable sponsorship

We are looking to partner with charities who are aligned with our mission of increasing the number of successful products in the world. These partners are likely to focus on giving greater access to under-represented groups in tech.

We currently sponsor:

- Django Girls - $500/month
- Transtech - $390/month

### Open source sponsorship

PostHog is an open-source developer platform built on top of many other amazing open-source projects. We believe in open-source and the open-core model. However, many open-source projects go underfunded.

We are investing in open-source, not just as a business, but directly via sponsorship in key projects we benefit from every day. We're doing this for three reasons:

1. We want valuable open-source projects to continue to be maintained and enhanced
2. We fundamentally rely on some open-source projects, and it's essential they continue to be maintained and enhanced
3. We believe the PostHog brand will benefit from the sponsorship

In addition to sponsoring key projects, we also provide a $100/month budget for every team member to sponsor projects that have helped them.

#### Projects we sponsor regularly

| Project | Author | Why does PostHog sponsor | Sponsored via | Amount/month | | -------------------------------| ---------------- | ------------------------------------------------------------------------------------- | --------------------------------------- | ---------------------- | | [tailwindcss] | [tailwindlabs] | A utility-first CSS framework we use to style our website and app | Directly | $2500 | | [Django] | [Django Software Foundation] | The web framework our entire backend is built on | [GitHub Sponsors][github-sponsors] | $2500 | | [rrweb] | [yz-yu] | Powers our session recording functionality | [Open Collective][open-collective] | $1000 | | [Tiptap] | [ueberdosis] | The headless editor framework that powers our Notebooks feature | [GitHub Sponsors][github-sponsors] | $149 | | [Next.js Boilerplate] | [ixartz] | Boilerplate and Starter for Next JS 14+, Tailwind CSS 3.3 and TypeScript | [GitHub Sponsors][github-sponsors] | $100 | | [Refined GitHub] | [fregante] | Browser extension that simplifies the GitHub interface and adds useful features | [GitHub Sponsors][github-sponsors] | $100 | | [ESLint] | [nzakas] | Find and fix problems in your JavaScript code. | [GitHub Sponsors][github-sponsors] | $10 | | [Prettier] | [jlongster] | Prettier is an opinionated code formatter. | [GitHub Sponsors][github-sponsors] | $10 | | [Jest] | [cpojer] | Delightful JavaScript Testing. | [Open Collective][open-collective] | $10 | | [SwiftFormat] | [nicklockwood] | A command-line tool and Xcode Extension for formatting Swift code. | Directly | $10 | | [detekt] | [arturbosch] | Static code analysis for Kotlin | [GitHub Sponsors][github-sponsors] | $10 | | [Periphery] | [ileitch] | A tool to identify unused code in Swift projects. | [GitHub Sponsors][github-sponsors] | $5 | | [Rollup] | [Rollup] | Next-generation ES module bundler. | [Open Collective][open-collective] | $5 | | [SeaweedFS] | [Chris Lu] | SeaweedFS is a fast distributed storage system for blobs, objects, files, & data lake | Patreon | $100 |

<!-- projects --> [rrweb]: https://github.com/rrweb-io/rrweb [tailwindcss]: https://github.com/tailwindlabs/tailwindcss [Django]: https://github.com/django/django [Tiptap]: https://github.com/ueberdosis/tiptap [Next.js Boilerplate]: https://github.com/ixartz/Next-js-Boilerplate [Refined GitHub]: https://github.com/refined-github/refined-github [detekt]: https://github.com/detekt/detekt [Periphery]: https://github.com/peripheryapp/periphery [ESLint]: https://github.com/eslint/eslint [Prettier]: https://github.com/prettier/prettier [Jest]: https://github.com/jestjs/jest [Rollup]: https://github.com/rollup/rollup [SwiftFormat]: https://github.com/nicklockwood/SwiftFormat [SeaweedFS]: https://github.com/seaweedfs/seaweedfs

<!-- authors --> [tailwindlabs]: https://github.com/tailwindlabs [Django Software Foundation]: https://www.djangoproject.com/foundation/ [yz-yu]: https://github.com/yz-yu [ueberdosis]: https://github.com/ueberdosis [ixartz]: https://github.com/ixartz [fregante]: https://github.com/fregante [arturbosch]: https://github.com/arturbosch [ileitch]: https://github.com/ileitch [nzakas]: https://github.com/nzakas [jlongster]: https://github.com/jlongster [cpojer]: https://github.com/cpojer [nicklockwood]: https://github.com/nicklockwood [Chris Lu]: https://github.com/chrislusf

<!-- other links --> [github-sponsors]: https://github.com/orgs/PostHog/sponsoring [open-collective]: https://opencollective.com/posthog [plugin-server]: https://github.com/PostHog/plugin-server [patreon-seaweedfs]: https://www.patreon.com/c/seaweedfs

#### Request sponsorship

If you know of a project that is fundamentally important to PostHog, add the project to this page via a PR and tag Charles. If we decide to sponsor, we can set up the sponsorship via either Open Collective or GitHub. To get an invite to Open Collective, create an account first with your posthog.com email address and then ask Charles to invite you.

Anyone on the PostHog team can do this!

Canonical URL: https://posthog.com/handbook/marketing/open-source-sponsorship

GitHub source: contents/handbook/marketing/open-source-sponsorship.mdx

Content hash: `54adf28d395d7b16`

Static reader notes

- `MDX_COMPONENT_STATIC_ADAPTER`: Adapted interactive MDX components for static reading: PrivateLink, TeamMember.