PostHog Handbook Library / Brand

366 words. Estimated reading time: 2 min.

# Ownership & approvals

We don't want to be a place where everything has to funnel through a single person or group, but it's also important we maintain consistency as we grow. We try to make this easy with the `#design-review` channel.

### What needs designer approval

Not everything needs sign-off. Here's a rough guide:

| Asset type | Approval needed? | | ------------------------------------------------------------ | --------------------------------------------------------- | | New illustration or hedgehog | Yes – submit a request | | Conference booth design | Yes | | Print materials (going to a vendor) | Yes, before print | | Merch design | Handled by Team Graphics | | Partnerships or third-party co-branding | Yes | | Major website changes outside of the handbook, docs, or articles | Yes | | Social media graphics (simple) | Recommended if it's a significant post, otherwise no | | Blog post, changelog, tweet | No – but self-check against this guide | | Product UI copy, tooltips, empty states | No – but read out loud before shipping |

When in doubt, ask in the `#design-review` Slack channel. Lottie and Cory are, for now, the only people who can approve work or otherwise.

### Who owns what

- – Website, copy, major design decisions, motion work for web.
- – Graphics, artwork, merch, anything illustrated, motion work for video.
- – Blog, email copy, messaging guidelines, social presence.
- – Email copy, external partnerships, influencers.
- – Video production, editing.
- – In-person events, PostHog speaking engagements, meetups.
- – Docs, obviously.
- Everyone – Handbook updates.

#### Graphics team responsibilities

This is who owns what on #team-graphics:

- Illustration (Heidi) – Newsletter and blog images, email artwork, hedgehog illustrations (used across the website, events, etc.), animating hogs, team crests, and merch design.
- Graphic design (Lottie) – Website art (e.g. icons, backgrounds), paid ads, billboards and OOH, event graphics, and doing more weird. Also owns YouTube thumbnails and video assets temporarily, until the rebrand is done (then → Daniel).
- Production design (Daniel) – Design ops (cleaning up and componentizing Figma), social media (repurposing existing assets only, no net new), merch file formatting, event flyers (soon to be self-serve on the web), and moving off Pitch and into Figma Slides.

Canonical URL: https://posthog.com/handbook/brand/approvals

GitHub source: contents/handbook/brand/approvals.md

Content hash: `696dd26ab5379524`

Static reader notes

- `MDX_COMPONENT_STATIC_ADAPTER`: Adapted interactive MDX components for static reading: SmallTeam.